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  • Writer's pictureRobert Schepers

Artist building: how to build a strong identity as a music artist

artist building

The music industry is a highly competitive and constantly evolving landscape. With the rise of digital platforms and social media, the way artists build their careers has changed drastically. In today's music industry, having talent and creating great music is not enough. Artists must also focus on building their brand and online visibility to stand out and succeed. In this article we discuss the importance of artist building in the music industry and provide tips on how to effectively develop and promote yourself as an artist. We delve deeper into the meaning of online visibility, the process of building your brand, the importance of developing your talent and provide practical tips for effective artist building.

What is artist building?

Artist building, also called artist development, is the process of nurturing and advancing an artist's career. It's about creating a strong brand, developing their talent and increasing their visibility in the music industry. In the past, record labels were responsible for artist development, but with the rise of independent artists and digital platforms, the responsibility has shifted to the artists themselves. This shift has given artists more control over their careers, but it also means they must navigate the complexities of the music industry on their own.

The goal of artist building is to create a sustainable and successful career for an artist. It involves a combination of strategic planning, hard work and a little luck. Building a career in the music industry is not an easy task, but with the right approach it can be achieved. It requires a deep understanding of the music industry, a clear vision for your career and the ability to adapt to the ever-changing landscape of the music world.

The importance of online visibility

In today's digital age, a strong online presence is crucial for any artist. Since the majority of music discovery takes place online, a strong online presence can make or break an artist's career. Online visibility refers to how easily an artist can be found and seen online. It includes their presence on social media, website, online music platforms and videoclips on YouTube. It's not just about having an online presence, but also about being active and engaged with their audience.

A strong online presence allows artists to reach a wider audience and connect directly with their fans. It also provides a platform for artists to share their music, music videos and other content. With the right online visibility, artists can attract the attention of industry professionals, potential collaborators and fans. Additionally, it allows artists to control their narrative and build a personal connection with their audience, which can lead to a loyal and dedicated fan base.

Build your brand as an artist

One of the most important elements of artist building is creating a strong brand. Your brand sets you apart from other artists and makes you stand out in a crowded industry. It is a combination of your image, sound and message. Building a brand isn't just about creating a logo or a catchy name; it's about creating a unique identity that resonates with your audience. It's about telling your story and connecting with your audience on a deeper level.

To build a strong brand, artists must have a clear idea of who they are as an artist and what they want to represent. This involves defining your sound, image and message. Your brand should be authentic and reflect your personality and values. It should also be consistent across all your online platforms and promotional materials. Consistency in your brand helps build trust with your audience and makes you more recognizable in the industry.

Develop your talent

While having a strong brand and online presence is important, it all comes down to the music. Developing your talent is a crucial aspect of building artists. It involves continually honing your skills, experimenting with different sounds and challenging yourself creatively. It's about constantly evolving as an artist and staying relevant in the ever-changing music industry.

To develop your talent, it is essential to have a strong work ethic and a willingness to learn and improve. Collaborating with other artists and producers can also help you grow as an artist. It's also important to stay true to your unique sound and not imitate others. The music industry is always looking for fresh and unique voices, so it's important to stay true to yourself and your art. Remember, your talent is your greatest asset, and it is what will ultimately set you apart in the industry.

"Have avideo clip made is an important part of artist building"

An example video clip produced byVidejow

Tips for effective artist building

Now that we've discussed the importance of building artists, let's look at some tips for effectively building your career in the music industry.

1. Create a strong online presence

As mentioned earlier, a strong online presence is crucial for any artist. Make sure you have a presence on all major social media platforms, such as Instagram, Twitter and Facebook. Use these platforms to connect with your fans, share your music and updates, and show off your personality. It's also important to have a professional website where fans can find all your music, videos and upcoming shows. Remember that your online presence is an extension of your brand, so make sure it accurately reflects who you are as an artist.

2. Networking and collaboration

Networking is an essential part of building a career in the music industry. Attend industry events, connect with other artists and industry professionals, and collaborate with other musicians. Collaborating with other artists not only allows you to grow creatively, but also introduces you to their fan base, expanding your reach. Networking can provide opportunities for collaborations, performances and even record deals.

3. Use digital platforms

With the rise of digital platforms, artists now have more options to promote their music and reach a wider audience. Platforms like Spotify, Apple Music and SoundCloud and YouTube allow artists to distribute their music worldwide and connect directly with fans. It's important to have a presence on these platforms and release new music regularly to keep your audience engaged. These platforms also provide valuable data and analytics to help you better understand your audience and make informed decisions about your career.

4. Talk to your fans

Your fans are your biggest supporters and it is important to connect with them regularly. Respond to their comments and messages, share behind-the-scenes content, and involve them in your creative process. Building a strong relationship with your fans can lead to a loyal and dedicated fan base. Remember that your fans are not only consumers of your music, but also your biggest supporters. They can help you spread your music and increase your visibility in the industry.

5. Remain persistent and patient

Building a career in the music industry takes time and perseverance. It is important to remain patient and not be discouraged by setbacks. Keep working hard, stay true to your art and trust the process. With the right attitude and approach, success will come. Remember, every successful artist started somewhere, and it's the journey that shapes you as an artist.


In conclusion, building artists is a crucial aspect of building a successful career in the music industry. It's about creating a strong brand, developing your talent and increasing your online visibility. With the rise of digital platforms and social media, artists now have more control over their careers, but it also means more competition. By following the tips in this article and staying true to yourself, you can effectively build your career and stand out in the ever-evolving music industry. Remember that success in the music industry is not just about talent, but also about strategy, perseverance and the ability to connect with your audience.


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