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  • Writer's pictureRobert Schepers

Key Videomarketing Statistics You Should Know


Videomarketing statistics

Video marketing has become an essential tool for businesses of all sizes. With the rise of social media and the increasing popularity of video content, it's no surprise that companies are turning to video marketing to reach their target audience.

But just how effective is video marketing? In this article, we'll explore some key videomarketing statistics that every business owner should know to understand the impact of video on their marketing efforts.


Video Metrics and Engagement

Before diving into the statistics, it's important to understand the key metrics used to measure video engagement. These include:

  • Views: The number of times a video has been watched.

  • Play rate: The percentage of people who clicked play after seeing the video thumbnail.

  • Average view duration: The average amount of time viewers spent watching the video.

  • Engagement rate: The percentage of viewers who took action while watching the video, such as liking, commenting, or sharing.

  • Conversion rate: The percentage of viewers who took a desired action after watching the video, such as making a purchase or filling out a form.

Now, let's take a look at some key videomarketing statistics that highlight the effectiveness of video in engaging audiences and driving conversions.


1. Video Content is King

According to a report by Cisco, video content will make up 82% of all internet traffic by 2022. This means that if you're not using video in your marketing strategy, you're missing out on a huge opportunity to reach your target audience.


2. Video Boosts Conversions

Video is a powerful tool for driving conversions. In fact, according to a study by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand's video.


3. Video Increases Website Traffic

Adding video to your website can also have a significant impact on your website traffic. According to a report by Renderforest, websites with video content receive 41% more traffic than those without video.


4. Video is Highly Engaging

Video is a highly engaging form of content, making it an effective tool for capturing and retaining your audience's attention. According to a study by HubSpot, 54% of consumers want to see more video content from brands they support.


5. Video is Shared More Than Any Other Type of Content

Social media is a powerful platform for sharing video content. In fact, according to a report by Brightcove, social video generates 1200% more shares than text and images combined.


6. Video is Effective for Mobile Users

With the rise of mobile usage, it's important for businesses to create content that is easily consumable on mobile devices. Video is the perfect format for this, as it allows for easy viewing on smaller screens. According to a report by Animoto, 93% of marketers say they've landed a new customer thanks to a video on social media.


7. Video Increases Email Click-Through Rates

Adding video to your email marketing campaigns can have a significant impact on your click-through rates. According to a report by Campaign Monitor, emails with video content can increase click-through rates by up to 300%.


8. Video is Effective for SEO

Video can also have a positive impact on your search engine rankings. According to a report by Moovly, websites with video content are 53 times more likely to rank on the first page of Google search results.


9. Video is Cost-Effective

Contrary to popular belief, video production doesn't have to break the bank. With the rise of affordable video editing software and the availability of free stock footage, businesses of all sizes can create high-quality video content without a large budget.


10. Video is Preferred by Consumers

Finally, perhaps the most important statistic of all is that consumers prefer video content over any other type of content. According to a report by Wyzowl, 72% of people would rather use video to learn about a product or service.


How to Use Video in Your Marketing Strategy

Now that you understand the impact of video marketing, it's time to start incorporating it into your marketing strategy. Here are some tips for using video effectively:


1. Create Engaging Content

The key to successful video marketing is creating content that is engaging and relevant to your target audience. This could include product demos, customer testimonials, or behind-the-scenes footage of your business.


2. Optimize for Mobile

As mentioned earlier, video is highly effective for mobile users. Make sure your videos are optimized for mobile viewing by keeping them short and using subtitles for viewers who may be watching without sound.


3. Utilize Social Media

Social media is the perfect platform for sharing video content. Make sure to share your videos on all of your social media channels to reach a wider audience.


4. Incorporate Video into Email Marketing

As mentioned earlier, video can have a significant impact on email click-through rates. Consider adding video to your email marketing campaigns to increase engagement and conversions.


5. Use Video for SEO

Video can also have a positive impact on your search engine rankings. Make sure to optimize your video titles, descriptions, and tags for SEO to increase your chances of ranking on the first page of search results.


Conclusion about Videomarketing Statistics

Video marketing is a powerful tool for businesses of all sizes. With its ability to engage audiences, drive conversions, and increase website traffic, it's no wonder that video has become an essential part of any marketing strategy. By understanding the key videomarketing statistics and incorporating video into your marketing efforts, you can reach your target audience and achieve your business goals.


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