top of page
Videoproductiebedrijf - Video Agency - Videjow
  • Writer's pictureRobert Schepers

What is video marketing?

In today's digital age, video marketing has become an essential tool for companies to reach their target audience and increase brand awareness. With the rise of social media platforms and the increasing popularity of video content, businesses can no longer afford to ignore the power of video marketing. In this article, we explore the benefits of video marketing, discuss effective video distribution strategies, and highlight the importance of video analytics in measuring the success of your video marketing campaigns.

Additionally, we'll delve deeper into the different types of video content companies can use, from explainer videos to customer testimonial videos, and how each type of video can serve a unique purpose in your marketing strategy. We also provide tips on how to create compelling video content that resonates with your audience and drives engagement.

Benefits of video marketing

1. Increased involvement

One of the most important benefits of video marketing is its ability to capture and hold the attention of your audience. Unlike text-based content, videos are more visually appealing and can convey information in an engaging and memorable way. According to studies by various marketing specialists, 84% of consumers are convinced to buy a ​purchase to be made after watching a brand's video. By including videos in your marketing strategy, you can effectively engage your target group and increase the chance that they will be converted into customers.

Additionally, videos can also help foster a sense of community and connection. By encouraging viewers to leave comments, share your videos, or participate in video-based contests or challenges, you can create an interactive and engaging experience for your audience.

2. Improved SEO

Video content can significantly improve your search engine optimization (SEO) efforts. Search engines, such as Google, prioritize websites with video content because it indicates that the website offers valuable and engaging content to its users. By optimizing your videos with relevant keywords and metadata, you can increase your chances of ranking higher on search engine results pages (SERPs). Additionally, videos are more likely to be shared and linked to, further increasing your website's visibility and authority.

In addition to improving your website's SEO, videos can also increase your presence on video-specific search engines, such as YouTube. By optimizing your videos' titles, descriptions, and tags for YouTube's search algorithm, you can increase your video's visibility and reach a larger audience.

3. Improved brand awareness

Video marketing is an excellent way to build and improve the visibility and awareness of your brand. By creating engaging and shareable videos, you can increase the reach and awareness of your brand to a broader audience. Videos have a higher chance of going viral compared to other forms of content, which can significantly amplify your brand's message and increase brand recall. In addition, videos allow you to highlight your brand's personality and values, allowing you to build a stronger bond with your target group.

In addition to increasing brand awareness, videos can also help build brand trust and credibility. By presenting hands-on testimonials, product demonstrations or behind-the-scenes footage, you can provide a more authentic and transparent view of your brand, which can help build the trust and loyalty of your audience.

Types of video content

Explanation videos

  • Explanation videos are short, concise videos that explain a product, service or concept.

  • They are effective at simplifying complex ideas and helping viewers understand the value proposition.

Product demonstrations

  • Product demonstration videos show how a product works and highlight its features and benefits.

  • They can help potential customers make informed purchasing decisions and reduce buyer hesitation.

Customer testimonials

  • Customer testimonial videos show satisfied customers sharing their positive experiences with a product or service.

  • They can build trust and credibility because potential customers can see real people endorsing the brand.

Effective video distribution strategies

Creating high-quality videos is just the first step in your video marketing journey. To maximize the impact of your videos, make sure they reach the right audience at the right time. Here are some effective video distribution strategies to consider:

1. Social media platforms

Social media platforms, such as Facebook, Instagram and YouTube, are ideal channels to distribute your videos. These platforms have a huge user base and offer various features and tools to help you reach your target audience. When distributing your videos to social media, make sure you optimize them for each platform and use features like hashtags, captions, and thumbnails to increase visibility and engagement.

In addition to these popular platforms, consider exploring other social media channels that may be relevant to your target audience. For example, if your target audience is younger, platforms like TikTok or Snapchat can be effective channels to distribute your videos. Likewise, if your company is B2B, LinkedIn can be a valuable platform for sharing your video content.

2. Email marketing

Email marketing is another effective way to distribute your videos and connect with your audience. By including video content in your email campaigns, you can grab the attention of your subscribers and encourage them to click through to your website or landing page. Furthermore, you can use video analytics to track the performance of your videos in email campaigns and optimize your future campaigns based on the insights gained.

Also, consider using personalized video content in your email marketing campaigns. Personalized videos can help increase click rates and engagement by providing a more customized and relevant experience for your subscribers.

3. Collaborations with influencers

Collaborating with influencers in your industry can significantly increase the reach and impact of your video marketing campaigns. Influencers have a loyal following and can help you tap into their audience and gain credibility. By working with influencers, you can leverage their expertise and reach to promote your own videos and increase brand awareness. Make sure you choose influencers whose values align with your brand and target group to ensure a successful collaboration.

In addition to working with influencers, consider working with other brands or companies that complement your own. Co-branded videos can help you expand your reach and provide additional value to your audience because they provide a broader perspective and more diverse content.

4. Video sharing platforms

Video sharing platforms, such as Vimeo and Dailymotion, offer an additional option for distributing your videos. These platforms have a dedicated user base that actively seeks out and consumes video content. By uploading your videos to these platforms and optimizing them with relevant keywords and tags, you increase your chances of reaching a broader audience and driving traffic to your website.

Don't forget to consider niche video sharing platforms that cater to specific industries or interests. These platforms can provide a more targeted audience for your videos and can be an effective way to reach potential customers who are particularly interested in your industry or product.

The importance of video analysis

To measure the success of your video marketing campaigns and make data-driven decisions, it is crucial to use video analytics. Video analytics provide valuable insights into how your audience interacts with your videos, helping you optimize your content and distribution strategies. Here are some key metrics to consider when analyzing your video analytics:

1. View view count

The view count metric indicates how many times your video has been viewed. It provides basic knowledge of the reach and popularity of your video. However, it's essential to dig deeper and analyze other metrics to gain a ​​comprehensive insight into your video's performance.

In addition to the total number of views, you can also look at the unique number of views, which indicates the number of individual users who viewed your video. This allows you to more accurately measure the reach of your video and gain insight into how effectively your video attracts new viewers.

2. Engagement percentage

The engagement percentage measures how actively your audience interacts with your video. It contains statistics such as likes, comments, shares and click frequencies. A high engagement rate indicates that your video resonates with your audience and encourages them to take action. By analyzing engagement rate, you can determine which videos are most effective at driving audience engagement and replicating their success in future campaigns.

In addition to these basic engagement metrics, you can also track more specific actions viewers can take while watching your video, such as clicking on annotations, links, or CTAs in the video. These metrics can provide deeper insights into how your audience interacts with your video content and can help you optimize your videos to drive more of these desired actions.

3. Viewing time

Viewer loyalty measures how long viewers stay engaged with your video. It provides insight into which parts of your video are the most engaging and which parts may cause viewers to drop off. By analyzing audience retention, you can identify opportunities to improve your videos and keep your audience engaged throughout the video.

In addition to the overall viewer retention rate, you can also look at the average watch duration, which indicates the average time viewers spend watching your video. This can provide insight into how effectively your video is capturing viewers' attention and can help you identify areas for improvement.

4. Conversion rate

Conversion rate measures the number of viewers who take a desired action after watching your video, such as making a purchase or signing up for a newsletter. By tracking conversion rate, you can determine the effectiveness of your video in driving conversions and optimize your videos and landing pages as well.

In addition to tracking the overall conversion rate, you can also track more specific conversion metrics, such as the click-through rate to your website or the number of leads generated by your video. These metrics can give you more detailed insight into how your video contributes to your business goals and can help you optimize your video marketing strategy to drive more conversions. /p>

Facts and data

According to a study by Statista, the digital video advertising market is growing rapidly, with spending expected to reach $80.1 billion in 2021 and $120 billion by 2024.


Video marketing has become an indispensable tool for companies looking to increase brand awareness and reach their target audience. By leveraging the benefits of video marketing, implementing effective video distribution strategies, and analyzing video analytics, you can take your business to new heights. So don't miss the opportunity to harness the power of video marketing and give your business the boost it deserves.

In short, video marketing is not just a trend, but a powerful marketing tool that can help your business grow and succeed in today's digital age. By understanding the benefits of video marketing, implementing effective video distribution strategies, and leveraging video analytics, you can create a successful video marketing strategy that drives engagement, increases brand awareness, and contributes -0000-0000-000000000222_to the operating results.


bottom of page