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Videoproductiebedrijf - Video Agency - Videjow
  • Writer's pictureRobert Schepers

What is creativity: embracing imperfection in the creative process


what is creativity

As humans, we constantly strive for perfection. We want to create flawless works of art, write perfect stories and produce flawless products. However, in the creative process, perfection is not always achievable. In fact, embracing imperfection can often lead to more authentic and meaningful creations. In this article we explore the art of letting go and how it can improve the creative process.


Creativity: the process

One of the most important things to remember during the creative process is that imperfection is part of the journey. It's normal to want to create something perfect, but it's important to recognize that mistakes and imperfections are part of the process. They allow us to learn and grow as artists and makers. Instead of striving for perfection, embrace the imperfections and use them to your advantage.


Embrace mistakes

Mistakes are often seen as failures, but in the creative process they can be valuable learning experiences. When we make mistakes, we are forced to think outside the box and find new solutions. This can lead to unexpected and unique creations. Instead of being afraid of making mistakes, embrace them and see where they take you.


The power of imperfection

Perfection can often feel cold and unreliable. Imperfection, on the other hand, can add depth and character to a creation. It can make it more relatable and human. For example, in a video a perfect character can be boring and uninteresting. But a flawed character with imperfections can be more relatable and compelling. Embracing imperfection can add a layer of authenticity to your work.


Letting go of control

One of the biggest challenges in embracing imperfection is letting go of control. As makers, we often want to have complete control over our work. However, this can stifle creativity and limit our potential. By letting go of control and embracing imperfection, we open ourselves to new ideas and possibilities. This can lead to more unique and meaningful creations.


The beauty of imperfection

In Japanese culture, there is a concept called 'wabi-sabi', which celebrates the beauty of imperfection. It's the idea that imperfection makes something truly beautiful. In the creative process we can apply this concept by embracing the imperfections in our work. Instead of striving for perfection, we can appreciate the beauty of flaws and use them to improve our creations.


The journey, not the destination

Ultimately, the creative process is about the journey, not the destination. By embracing imperfection, we can enjoy the journey and learn from our mistakes. It allows us to create more authentic and meaningful works of art. So the next time you find yourself striving for perfection, remember that imperfection is part of the process and embrace it.



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